The advertising channel that funds primary schools.
Enabling trusted businesses to reach primary school families through printed activity resources. Schools earn 60% of every campaign, with no extra work. Free to schools for ever.
A new kind of media platform
Most marketing spend flows to digital platforms and leaves communities behind. Bookbag routes it differently into schools as direct funding.
Advertising that earns its place
Google, Meta and Amazon took over £30 billion of UK ad spend in 2025. Businesses deserve a channel they can trust, measure, and tell a story about. One with school endorsement and an ESG story no digital platform can replicate. Bookbag is it.
Schools receive real funding
60% of campaign revenue goes directly to the school. £180 per campaign. Most schools participate in 10–20 campaigns per year, earning £1,800–3,600 in flexible funding for resources, CPD, enrichment, and emergency repairs.
Communities grow stronger
Money that would have gone to Meta or Google stays local. Families receive offers from businesses their school has vetted. Communities benefit when commercial activity funds education, not ad networks.
For schools. For businesses. For communities.
For Schools
Earn £180 per campaign by sending branded activity sheets you've approved home in pupils' bookbags. Most schools run 10–20 campaigns per year. That's £1,800–3,600 in flexible funding with less than 15 minutes of staff time per campaign.
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For Businesses
Reach primary school families at £1.20 per household, with school endorsement built in. 15 minutes of family dwell time, 60% of your media fee funding education directly, and a PR story that delivers reach way beyond the campaign itself.
Learn moreReady to get started?
Whether you're a school looking for new funding or a brand ready to reach families in a meaningful way, we'd love to hear from you.
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